ROXANAH . JEWELLERY

Roxanne Hayes

In this Female Executive segment, we would like to introduce another loyal DermExceller 𝗥𝗼𝘅𝗮𝗻𝗻𝗲 𝗛𝗮𝘆𝗲𝘀.

She has been part of the diamond & jewellery industry for years and launched her own brand 𝗥𝗼𝘅𝗮𝗻𝗮𝗵 𝗝𝗲𝘄𝗲𝗹𝗹𝗲𝗿𝘆 in 2018. 💍

We visited Roxanne in her exquisite gallery to bring you the woman behind the brand. A 30-minute conversation turned into hours fitting every jewellery piece we could find (because who can resist 😉). Her jewellery is magnificent and makes this giveaway exceptionally special.

Roxanne is definitely one of the most inspiring, kind and passionate women we have met. Every jewellery piece is made to perfection and brings light to every one of her clients.

Tell us about yourself

I am Roxanne Hayes, a daughter, a sister, a mother, a friend and a woman of faith.

Growing up on a plot, I enjoy nature and sports like cycling outdoors. Overcoming teen depression, I have since had a passion for upbuilding the youth."..we also celebrate in our tribulations, knowing that tribulation brings about perseverance; and perseverance, proven character; and proven character, hope; and hope does not disappoint, because the love of God has been poured out within our hearts through the Holy Spirit who was given to us." Romans 5:3-5

After earning a Diploma in International Marketing Management and a Degree in Psychology at Tuks, I worked at a Salvation Army Summer Camp in America for two years. I met my husband Carlo at a Jewellery shop in Pretoria.

We have now been married for 11 years and are blessed with two beautiful kids, Alex (9) and Kate (6)... and a cat Luca!

Roxanah Jewellery has been growing exponentially since launching in October 2018. With my husband being very supportive, I am grateful for this new chapter of life in living out the creative side in me that love!

WHAT IS THE VISION OF YOUR BRAND?

The meaning of Roxanne is Dawn or Sunrise which beautifully shows how our Roxanah Jewellery brand is in the beginning phase of a bright day.

I can see how our lovingly crafted jewellery will bring women together from all tribes and cultures. I love it when women support each other, and I can see how our current collaborations will only increase in relationships and success over the years to come.

When meeting with clients, I love seeing how the right ring is brought together with the right lady, almost as if both just light up.

WHERE DO YOU FIND YOUR INSPIRATION?

With some jewellers who have a reputation to only specialise in natural diamonds, like my husband. I focus on the market interested in other options such as Lab Diamonds and Moissanites.

With the benefits of these stones being more sustainable for nature and in a price range suitable for a large market. I love offering these beautiful options with our immaculate designs and top-class service to our clients.

WHAT MAKES YOUR BRAND DIFFERENT?

Roxanah Jewellery is not only a stylish, creative and personalised jewellery experience, but our female touch and attention to detail distinguish us from others. In offering long-term relationships and adding value to our client's needs.

We also offer exclusive, high-quality pieces to try on and choose from in our showroom.

WHAT GIVES YOU CONFIDENCE AS A FEMALE ENTREPRENEUR?

Loving what I do, in meeting with our lovely clients and developing our beautiful jewellery range.

I know that this is but the beginning of a bright future for Roxanah Jewellery. I am also grateful for my husband's support and all of God's blessings.