MODEL . FITNESS

Palesa Mamokoena Masiteng

In this Female Executive Segment, we would like to introduce one of our fellow DermExcellers Palesa Mamokoena Masiteng. She is the CEO & founder of the fitness and wellness lifestyle brand 𝗠𝗼𝗱𝗲𝗹 𝗙𝗶𝘁𝗻𝗲𝘀𝘀. 

She is not only an entrepreneur but also a well-known TV presenter, model, wellness speaker and content creator. She not only has multiple degrees (awesome, we know) but you will recognise her from Miss South Africa, Miss City Press and as a fearless contender in the famous program Fear Factor. 

We interviewed Palesa to bring you the woman behind this hugely successful brand. 

Tell us about yourself. 

My name is Palesa Mamokoena Masiteng, a daughter, sister, friend and an aunt. I hold a Bachelor Degree in Brand Building and Management. As well as a B-Tech Degree in Biotechnology. I was crowned Miss City Press 2004 and I was a Miss South Africa finalist 2007. I became the last woman standing as a finalist on popular limit pushing reality show, Fear Factor South Africa where I got to showcased my fearless personality.

What is the vision of your brand?

To be a leader in the fitness and wellness industry, we aim to inspire and support women on their fitness and wellness journey.

Where did you find the inspiration? 

When I committed to my fitness journey, I needed a place were I could focus on me.  A place were I could consciously love and heal myself. I found that in daily physical exercise. Which evolved to becoming the healing of deep emotional wounds trapped in the body, exercise became a form of meditation. And being a professional model, it’s important to me that I stay in shape and showcase a healthy and fit body.  

Model Fitness was created as a platform that would allow and provide the gift of healing both emotionally and physically through fitness and wellness. Share the journey with other women that need the support during this transformational stage of their life. Taking care of my body has instilled in me the principals of consistency, discipline and commitment to self mastery.

What makes your brand different?

The Model Fitness brand is a personal and a different story for every woman that embarks on their fitness and wellness journey. With Model Fitness, you are the main character of your story. A love story between you and your body!   It’s about self love through fitness and wellness.

Our products are high quality and cater for all body shapes. Our mission is to promote self-love through fitness and wellness by providing the best fitness accessories and resources to support women on their fitness and wellness journey.

What gives you confidence as the owner of a business?

"Knowing that I am creating a legacy. I am making it known to the Universe that I am here and I will be remembered for having made a positive contribution. To become everything I AM called to BE. That gives me confidence to keep going. ."